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Kraft Foods*

Your Family, Your Way


In 2017, Kraft North America launched “Family Greatly” as an ode to the families, this new concept didn’t fit well when taking it to LATAM region, our goal was to come
up with a new concept and campaign that could fit into the new latam family target. 

And so we did, we created a manifest celebrating all kind of families no matter how they are, because no one should tell you how to be a family, just you in your own way.


Agency: TBWA Chile
Year: 2018
Role: ACD, Concept, Art Direction

Made with the gang: Tomás Cardenas, Jaime Riquelme, Samuel Lombardo
Production: Cueca Films
Photography: JP Caraballo






As part of the outdoor and print campaign, we developed a series of food porn styled posters
that showed the range of new Kraft products available on the market.