Four Roses wanted to launch it’s first campaign in Spain, our goal was to come up with something that reflected the brand mellow spirit to it’s consumers.
We came up with Here’s to the new man, a manifesto campaign that celebrates the new masculinity.
Agency: Serviceplan Madrid
Role: Concept, Art Direction Made with this awesome people: Iñaki Martí, Teresa García, Iris Fernández, Laura Carmona, Blanca Loras Production: División Q Photography: Jorge Puente
Let’s toast to the new man, perhaps softer, but a man all the same.