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Mall Arauco Maipú*

Visual Rebrand


The focus for this rebrand was to make a design that worked across all communication assets from the shopping center.

We identified 4 elements from the neighborhood near the center and turning them into patterns and icons making the design layout closer to the people and its surroundings.

The new identity reflects a mix between tradition and modernism, as it is connected to the neighborhood traditions, monuments and fast growing.


Agency: RAYA Chile
Year: 2018
Role: Concept, Art Direction, Design