About + Works ︎

It Gets Better ✺

TodoMejora™ / It Gets Better™/ mission is to communicate to lesbian, gay, bisexual and transgender youth around the world that it gets better and to create/inspire the changes needed to make it better for them.

Our focus for the rebrand was to make a design that unifies the core pillars (love, peace, respect and pride) and to let them strengthen each other. The result became a balanced mix of forms, carefully chosen colors and typography.

The new identity reflects modernism, as it is connected to the foundation future and growing ambitions.

Year: 2017
Agency: Freelance
Client: It Gets Better
Role: Concept + Art Direction + Design