It Gets Better*
A Visual Evolution
Our focus for the rebrand was to make a design that unifies the core pillars (love, peace, respect and pride) and to let them strengthen each other.
The result became a balanced mix of forms, carefully chosen colors and typography.
The new identity reflects modernism, as it is connected to the foundation future and growing ambitions.
Role: Concept, Art Direction, Design
Colors inpired by the LGTBIQ+ Flag.
Futura Bold, a bold typography for a bold character and attitude.
A visual guide of how brand merchandise could look like.
Guerrilla posters made to beautify the city, to inspire love and respect.