It Gets Better*

A Visual Evolution

TodoMejora™ / It Gets Better™/ mission is to communicate to lesbian, gay, bisexual and transgender youth around the world that it gets better, and to create and inspire the changes needed to make it better for them.

Our focus for the rebrand was to make a design that unifies the core pillars (love, peace, respect and pride) and to let them strengthen each other.

The result became a balanced mix of forms, carefully chosen colors and typography.

The new identity reflects modernism, as it is connected to the foundation future and growing ambitions.

Agency: Freelance
Year: 2018
Role: Concept, Art Direction, Design

Colors inpired by the LGTBIQ+ Flag.

Futura Bold, a bold typography for a bold character and attitude.

A visual guide of how brand merchandise could look like.

Guerrilla posters made to beautify the city, to inspire love and respect.