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Four Roses*

Here’s to the new man


Four Roses wanted to launch it’s first campaign in Spain, our goal was to come up with something that reflected the brand mellow spirit to it’s consumers.

We came up with Here’s to the new man, a manifesto campaign that celebrates the new masculinity.



Agency: Serviceplan Madrid
Year: 2019
Role: Concept, Art Direction

Made with this awesome people: Iñaki Martí, Teresa García, Iris Fernández, Laura Carmona, Blanca Loras
Production: División Q
Photography: Jorge Puente






Let’s toast to the new man, perhaps softer, but a man all the same.