It Gets Better*

Happy Ending

It Gets Better mission is to communicate to lesbian, gay, bisexual and transgender youth around the world that it gets better, and to create and inspire the changes needed to make it better for them.

We believe in a world where hope outshines fear, and this campaign is about passing that hope to kids, keeping them away from homophobic bullying, harassment and violence. 

Agency: TBWA Chile
Year: 2018
Role: ACD, Concept, Art Direction

Made with the gang: Jaime Riquelme, Samuel Lombardo, Gastón Nova
Production: Ojo de Buey

As part of the campaign, we developed a series of prints & ooh guerrilla.