the new man .
Four Roses wanted to launch it’s first campaign in Spain, and our goal was to come up with something that reflected the brand mellow spirit to it’s consumers.
We created “Here’s to the new man” a campaign that appeals to men’s ability to behave differently. A campaign that without saying it out loud, puts women first, because without them and their feminist movement, these new men would not exist.
Client: Four Roses (Pernord Ricard)
Role: Concept + Art Direction