About + Works ︎

Quien lo ha vivido,
Lo sabe .

We won this pitch in late 2019 then covid put us in lockdown and everything went in stand by. Finally after more than a year the campaign has been brought to life.

Back in the days we discovered that Lope de Vega had lived two years in Valencia, until 1590, before writing the famous poem that he dedicated to love. We liked the idea that this verses could be inspired or directed to this region. We build the campaign around those verses, a campaign made with lots of love and hard work that wishes to help reactivate tourism.

Year: 2021 (Pitch won on 2019)
Agency: Serviceplan
Client: Comunitat Valenciana
Role: Concept + Art Direction