Calm Think Act
Chilean National Office of Emergency*
Calm, Think, Act
Aiming to raise awareness about security among the people, we created a campaign with 3 simple steps (Calm, Think & Act) you had to remember in case of a catastrophe.
Agency: Shackleton Chile
Role: Concept, Art Direction
As part of the social media strategy we released local interviews made to real people telling
us how they developed their emergency plans.
As part of the ooh and print campaign we developed some posters with quotes from real people
telling us which were their emergency plans in case of a catastrophe.