Alcampo supermarkets wanted to come out with “A Christmas campaign that warms the heart”.
So we build up Alcampo’s Spain most successful campaign ever. The story of Benito, a lonely old man who wishes not to spend his Christmas night alone like millions of elder people in Spain does every year. This film wants us to remember that we must take care of our elder community and that they should not be left alone.
With a very little budget on media spend we managed to get over 2.5 million views across all social platforms.
Role: Concept + Art Direction