A Christmas Wish
And thats how we build up Alcampo’s most successful campaign ever. The story of Benito, a lonely old man who wishes not to spend his Christmas night alone like millions of people in Spain does every year, so this film was created to remember us that we must be together
and that our elders should not be left alone.
Benito’s film managed to get over 2.5 million views with a very little budget on media spend.
Agency: Serviceplan Madrid
Role: Concept, Art Direction
In store & OOH poster.
As part of the digital campaign, we released on Alcampo’s social networks a serie
of teaser videos with hints of what was about to come.