Benito’s Wish

This year Alcampo supermarkets wanted to come out with “An Xmas piece that warms the heart”, and so we did. We created a story that talks about loneliness and the warmth that the thousands of workers offer to their customers every day.

And thats how we build up Alcampo’s most successful campaign ever. The story of Benito, a lonely old man who wishes not to spend his Christmas night alone like millions of people in Spain does every year, so this film was created to remember us that we must be together
and that our elders should not be left alone.

Benito’s film managed to get over 2.5 million views with a very little budget on media spend.

Agency: Serviceplan Madrid
Year: 2019
Role: Concept, Art Direction

Made with this awesome people: Iñaki Martí, Teresa García, Iris Fernández, Carlos Alcácer
Production: Attic Films
Photography: Juan Carlos Vega

In store & OOH poster.